Hey job seekers, where were you last night? If you didn’t say “out at a business networking event,” you may be missing out on opportunity. The site I use to find good networking events is Meetup.com.

Meetup is a great online place to both host reoccurring networking events and find good ones to join. You can search by location or by topic. You can even see how many people are planning to attend – I like to attend ones with at least 100 people or more.

Last week I attended the Santa Cruz New Tech Meetup (more about the meet-up). As an active job seeker, this networking event was perfect for several reasons.

1. New Professional Contacts

   The event was an excellent opportunity for me to meet several new local business contacts that I would previously not had an opportunity to mingle with.

2. New Company Leads

   A couple of the tech companies who presented I had not heard of before this event. All three are growing and there may be an opportunity for me at some point.

3. Add Value to Your Network

   Only a few people in my network made it that night, which allows me the opportunity to add value to my network by sharing this new technology, new contacts and new information. I heard of at least two job openings as a result of the events, none suited for me but it allows me a great way to reach out to my network of professionals.

4. Professional Branding Opportunity

   Getting out there to brand yourself isn’t an easy task. A great setting like this networking event is a great way to meet people, share what you do and create opportunity for yourself. Several of the attendees that I met, want to talk “blogging” and recruiting in near future.

   

   Remember to have your professional business card ready to hand out. Even if you aren’t employed at the moment, gets cards made. Do not hand write your information, but have them professionally done. Vistaprint has fairly inexpensive business cards. I personally like Moo Print because they print on eco-friendly paper. I was able to upload my own image and create a custom look.

5. Gain Control of Your Job Search

   Meeting and networking with other professionals helps me to expand my network. This could lead me to other opportunities in the future or when I am gainfully employed, help the company I’m working for. I never want to be “stuck” in a professional role but feel empowered to be successful. Simply applying to jobs online isn’t as effective as networking into them. I’m comfortable with networking, but for someone more introverted a career coach might be an excellent idea.

This article is the third in a five-part series where we will evaluate free services on the Internet to aid you in your job search and general career advancement.

One of the key elements I emphasize to my clients when giving advice is to expand their network. Some of the greatest career advancements were made possible by a good word from the right person. To find those right people, it’s time to begin actively socializing. Meetup is the place to go if you’re looking to join a social or professional group of folks that share your interests, experience, and goals.

Finding the right Meetup groups is essential. This isn’t always the easiest task, and quickly becomes more complicated if you live outside of an urban area. Search for an appropriate group by querying a few keywords (try one at a time first) related to your field or desired career path. Be sure to insert the correct location, too. Sort through the search results by viewing the number of active members, how frequently the meetups are conducted, and how recent the last group activity was. These factors are key to connecting with the right network of people.

You found the group. You’re going to the event. Now, what to wear? The dress at most of the professional related events will be business casual. For men, this means something along the lines of khakis and a buttoned-down shirt. For women, this means a pair of slacks or a knee-length skirt with a blouse. These events are not the time to try out blue tips in your hair or a spiked collar necklace. The image is best described as a relaxed, approachable, professional.

Be sure to bring business cards with updated information to the meetup. If you have cards from a position at a company you no longer work, it’s time to get new ones (VistaPrint offers free basic business cards in exchange for a small advertisement of their service on the back). Have a relaxed smile on your face, prepare a firm handshake, always repeat the person’s name you are meeting (“It is nice to meet you, too, Kim.”), and make sure you have your ‘elevator speech’ down.

Good luck and go interact!

Other Articles in This Series:

• LinkedIn
• Twitter
• RSS
• Blogging